B.Sc. Visual Communication
Visual Communication is a dynamic interdisciplinary domain that integrates design, media, technology, storytelling, and visual culture. It examines how images, graphics, films, digital media, and visual narratives influence perception, communication, and society across platforms and industries.
The BSc Visual Communication programme at KGiSL College of Arts and Science (KGCAS) is designed to develop creative professionals with strong conceptual thinking, technical proficiency, and industry awareness. Offered under the autonomous framework, the programme blends visual theory with hands-on practice in design, media production, and digital communication, preparing students for careers in creative industries and advanced studies.
Programme Overview
Programme Type
Degree Awarded
Total Duration
Department
Programme Status
Credits Required
Core Courses
Elective Courses
Ability Enhancement Courses
Placement
Active MoUs
Campus Placements
No placements found.
Why B.Sc. Visual Communication at KGCAS?
Industry-oriented creative training
Industry expertise faculty
Hands-on media production
Industry liaisons for live projects
Domain-specific internship
Design thinking and visual literacy
Technology-driven learning
Futuristic curriculum
Portfolio-centric education
Academic and creative progression
An Innovative Way to Graduate at KGCAS
An innovative pathway into the world of creative visual media through KGCAS’ distinctive experiential learning approach:
PEOs | PSOs | POs
Programme Educational Objectives
PEO1
The graduates will possess the skills to develop economically and technically, using the knowledge to ensure their own department in industry.
PEO2
To prepare students into media industry ready professionals and entrepreneurs by developing professional skills, life skills, media literacy, and digital competency.
PEO3
The graduates will be able to work in the 3D modeling, animation, and visual effects field.
PEO4
The graduates will be technically competent to excel in the media industry and to pursue higher studies.
PEO5
The graduates will become specialized in the areas of their interest pertaining to different media.
Programme Specific Outcomes
PSO1
Discover the relationships and adapt production procedures in contemporary Print, Electronic, and New Media industries.
PSO2
They will be acquainted with the latest trends in new media and thereby innovate new ideas and solutions to existing problems.
PSO3
Design media content with professional ethics and social responsibility to meet the demands of the media environment at various levels, including regional, national, and global.
PSO4
They will be familiar with the conventions of diverse genres, including filmmaking techniques, Audiography, Videography, and Graphic Designing.
PSO5
To enhance knowledge in various domains such as film, design, photography, illustration, and animation, thereby using their skills to provide solutions for the problems that exist in the media industry.
Programme Outcomes
PO1
To develop the ability to use critical, analytical, and in-depth thinking in the field of Visual Communication.
PO2
Be exploratory and experimental in the development of their creative and design skills.
PO3
To communicate effectively by oral, written, graphical, and technical means and have competency in visual languages.
PO4
Able to identify Public Relations tools and explain major Communication theories, and to apply them in their day-to-day life.
PO5
Recognize the need for mainstream media and develop their entrepreneurial skills, and to become professionally competent and socially responsible in performing media tasks.
Curriculum Overview
The B.Sc. Visual Communication curriculum follows the Choice-Based Credit System (CBCS), combining creative exploration, technical skill development, and critical visual studies. The programme is structured to progress from fundamentals to advanced applications and independent creative work.
Core Curriculum
Year I
Design Thinking
Visual Arts
Digital Drawing and Painting
Advertising and Branding
2D Animation Techniques
Photography and Image Editing
Year II
Media Laws, Society, and Culture
Digital Graphics and Type Design
3D Animation Techniques
Compositing & Visual Effects
UI, UX & Web Development
Visual Process through Artificial Intelligence
Year III
Virtual Reality, Augmented Reality, and Mixed Reality
Environmental Design and Data Visualization
Digital Filmmaking
AI for VFX and Animation
Video Editing & Post Production
Sound Design
AR / VR Production Design
Game Design and Development
Interior and Space Design
Portfolio Design
Additional Programme Components
Ability Enhancement Courses
Interdisciplinary courses that broaden student perspectives and develop holistic competencies:
Living with People
Human Rights
Indian Knowledge System
Innovation Design Thinking
Intellectual Property Rights
Elective Courses
Discipline-focused digital marketing and IPR electives
Articulation Techniques
AI Tools for Design
Digital Marketing
Google Analytics
Art Direction & Dramatic Performance
Skill Enhancement Courses
Practical and application-oriented skill development
Creative Design Tools
Photography Techniques
Video Editing Software
Storyboarding
Communication Skills
Internships / Projects
Industry exposure and experiential learning opportunities
Industry Exposure & Certifications
The programme actively connects students with the professional world through structured exposure initiatives and recognised certification pathways:
Industry Exposure
Certifications
Students are encouraged to pursue globally recognised online certifications alongside their degree through platforms such as:
Coursera
NPTEL
Careers and Futures
B.Sc. Visual Communication at KGCAS opens diverse career opportunities across media production houses, advertising agencies, film and television industries, digital marketing firms, animation studios, and corporate branding teams. The programme also provides a strong creative and technical foundation for advanced studies, specialized certifications in media and design, and entrepreneurial ventures in the dynamic visual and digital communication landscape.
Career Opportunities
Higher Studies
M.Sc. Visual Communication
M.Sc. Electronic Media
M.Des. Communication Design
MBA in media management
Master's (specialization) in Animation, UI/UX, AR & VR
Eligibility and Admission
Admission is open to candidates who meet the prescribed eligibility criteria as per university and institutional norms. The selection process follows a transparent, merit-based admission framework.
Eligibility Criteria
Candidates for admission to the first year of the B.Sc. Visual Communication programme shall be required to meet any one of the following:
Check-list of enclosures with application