B.B.A. with Computer Applications
Build Your Future with Business & Technology
The Bachelor of Business Administration with Computer Applications (BBA CA) at KGCAS is a forward-looking undergraduate programme started in 2006 that blends business management with modern computing skills. It is designed for students who aspire to build careers in the digital and technology-driven business environment.
This programme provides a strong foundation in management concepts blended with Indian Knowledge Systems(IKS) along with practical knowledge of computer applications, data handling, AI and digital tools. With a focus on real-world learning and industry relevance, students are prepared to take on roles that combine business strategy and technology. BBA CA at KGCAS opens pathways to diverse career opportunities in business, IT, and digital sectors, while also laying a solid foundation for higher studies.
Programme Overview
Programme Type
Total Duration
Department
Programme Status
Credits Required
Core Courses
Elective Courses
Ability Enhancement Courses
Campus Placements
Why B.B.A. Computer Applications at KGCAS?
Comprehensive Business Acumen
Integrated Business & Technology Expertise
Industry-Relevant Software Proficiency
Enhanced Career Versatility
Practical & Application-Oriented Learning
Strong Foundation for Higher Studies
An Innovative Way to Graduate at KGCAS
An innovative pathway into the world of technology through KGCAS’ distinctive experiential learning approach:
PEOs | PSOs | POs
Programme Educational Objectives
PEO1
Graduates will be capable of making meaningful contributions to business, trade, and industry at both national and global levels.
PEO2
Graduates will be able to apply appropriate frameworks and tools to make informed decisions in professional practice, balancing business objectives with social responsibilities.
PEO3
Graduates will possess a strong foundation to pursue professional careers and higher education, including programs such as MBA, MCA, MCM, M.Phil., and Ph.D., as well as engage in research.
PEO4
Graduates with an entrepreneurial mindset will be able to initiate and develop their own ventures or contribute effectively to the growth of their employer organizations.
PEO5
Graduates will recognize the importance of adapting to change and will demonstrate the aptitude for independent and lifelong learning in response to evolving socio-economic, technological, and global environments.
Programme Specific Outcomes
PSO1
Develop a clear understanding of the corporate and business environment.
PSO2
Apply theoretical knowledge to practical organizational settings, including management techniques and strategies.
PSO3
Enhance conceptual and analytical skills to support effective decision-making.
PSO4
Gain insight into the dynamic and complex nature of modern business operations.
PSO5
Develop the ability to recognize and address contemporary challenges faced by businesses in today’s dynamic environment.
Programme Outcomes
PLO1
Develop proficiency in critical analysis and problem-solving across Production, Finance, Human Resources, Marketing, and Systems for the contemporary business world.
PLO2
Equip students with a diverse skill set, including decision-making, leadership, research, innovative thinking, and teamwork, to effectively utilise Business Management tools in both industry and entrepreneurial ventures.
PLO3
Apply and effectively communicate business strategies, and make ethical decisions, complying social responsibility.
PLO4
Graduates will possess robust skills through lifelong learning for ever-changing Business Environment.
PLO5
Graduates will possess strong skills in using computer applications and information technology tools relevant to business operations.
Curriculum Overview
The B.B.A. Computer Applications curriculum follows the Choice-Based Credit System (CBCS), offering flexibility, interdisciplinary exposure, and a strong balance between theory and application to meet evolving industry expectations.
Core Curriculum
Year I
Principles of Management (Core)
Business Environment (Core)
Digital Marketing (Core Lab)
Economics for Executives (Allied)
Organisational Behaviour (Core)
Accounting for Managers - I (Core)
Social Media Marketing (Core Lab)
Mathematics and Statistics for Business (Allied)
Year II
Management Information System (Core)
Operations and Materials Management (Core)
Web Design & SEO (Core Lab)
Quantitative Techniques for Management (Allied)
Human Resource Management (Core)
Advertising and Sales Promotion (Core)
Digital Advertising and Web Analytics (Core Lab)
Business Regulatory Framework (Allied)
Year III
Accounting for Managers II (Core)
Financial Management (Core)
Research Methodology (Core)
Business Taxation (Core)
Entrepreneurship and Small Business Management (Core)
Business Communication (Core)
Strategic Management (Core)
Tally ERP (Core Lab)
Additional Programme Components
Elective Courses
Discipline-focused management and organisational development electives
Customer Relationship Management
Industrial Relations
Insurance Principles and Practice
Consumer Behaviour
Organisational Development
Investment Management
Skill Enhancement Courses
Practical and application-oriented skill development
Banking Procedures
Excel for Business
Retail Management
Business Communication
Internships / Projects
Industry exposure and experiential learning opportunities
Career Prospects
B.B.A. CA graduates from KGCAS have built successful careers in corporate firms, service industries, startups, and business consultancies. The programme also equips students with a strong foundation for higher studies in management and prepares aspiring entrepreneurs to launch their own ventures.
Career Opportunities
Higher Studies
MBA
PGDM
M.Com
Professional Certifications (Digital Marketing, Analytics, HR, etc.)
Eligibility and Admission
Admission is open to candidates who meet the prescribed eligibility criteria as per university and institutional norms. The selection process follows a transparent, merit-based admission framework.
Check-list of enclosures with application