B.B.A.
Developing future-ready management professionals
The Bachelor of Business Administration (B.B.A.) at KGCAS is a comprehensive undergraduate programme designed to build strong foundations in management, leadership, and organisational strategy. The programme introduces students to core business functions while fostering analytical thinking, decision-making ability, and professional competence.
With a balanced blend of conceptual learning and experiential exposure, the B.B.A. programme prepares students to adapt to dynamic business environments, pursue entrepreneurial ambitions, or progress to advanced management education.
Programme Overview
Programme Type
Total Duration
Department
Programme Status
Credits Required
Core Courses
Elective Courses
Ability Enhancement Courses
Campus Placements
Why B.B.A. at KGCAS?
Comprehensive Business Acumen
Leadership & Managerial Confidence
Practical & Industry-Driven Exposure
Skill Development for Employability
Strong Foundation for Higher Studies & Entrepreneurship
An Innovative Way to Graduate at KGCAS
An innovative pathway into the world of business through KGCAS’ distinctive experiential learning approach:
PEOs | PSOs | POs
Programme Educational Objectives
PEO1
Graduates will be capable of making meaningful contributions to business, trade, and industry at both national and global levels.
PEO2
Graduates will be able to apply appropriate frameworks and tools to make informed decisions in professional practice, balancing business objectives with social responsibilities.
PEO3
Graduates will possess a strong foundation to pursue professional careers and higher education, including programmes such as MBA, MCA, MCM, M.Phil., and Ph.D., as well as engage in research.
PEO4
Graduates with an entrepreneurial mindset will be able to initiate and develop their own ventures or contribute effectively to the growth of their employer organizations.
PEO5
Graduates will recognize the importance of adapting to change and will demonstrate the aptitude for independent and lifelong learning in response to evolving socio-economic, technological, and global environments.
Programme Specific Outcomes
PSO1
Develop a clear understanding of the corporate and business environment.
PSO2
Apply theoretical knowledge to practical organizational settings, including management techniques and strategies.
PSO3
Enhance conceptual and analytical skills to support effective decision-making.
PSO4
Gain insight into the dynamic and complex nature of modern business operations.
PSO5
Develop the ability to recognize and address contemporary challenges faced by businesses in today’s dynamic environment.
Programme Learning Outcomes
PLO1
Develop proficiency in critical analysis and problem-solving across Production, Finance, Human Resources, Marketing, and Systems for the contemporary business world.
PLO2
Equip students with a diverse skill set, including decision-making, leadership, research, innovative thinking, and teamwork, to effectively utilise Business Management tools in both industry and entrepreneurial ventures.
PLO3
Apply and effectively communicate business strategies, and make ethical decisions, complying social responsibility.
PLO4
Graduates will possess robust skills through lifelong learning for ever-changing Business Environment.
PLO5
Graduates will leverage digital fluency to implement sustainable solutions emphasising the responsible use of technology to maximise societal impact.
Curriculum Overview
The B.B.A. curriculum follows the Choice-Based Credit System (CBCS), offering flexibility, interdisciplinary exposure, and a strong balance between theory and application to meet evolving industry expectations.
Core Curriculum
Year I
Core Theory I: Principles of Management
Core Theory II: Business Environment
Core Lab I: Digital Marketing Lab
Allied Theory I: Mathematics and Statistics for Business
Core Theory III: Organisational Behaviour
Core Theory IV: Accounting for Managers-I
Core Lab II: Social Media Marketing Lab
Allied Theory II: Economics for Executives
Year II
Core Theory V: Management Information System
Core Theory VI: Operations and Materials Management
Core Lab III: Web Design and SEO Lab
Allied 3: Quantitative Techniques for Management
SEC Lab I: Banking Procedures Lab
Core Theory VII: Human Resource Management
Core Theory VIII: Advertising and Sales Promotion
Core Lab IV: Digital Advertising and Web Analytics Lab
Allied 4: Business Regulatory Framework
SEC Lab II: Excel for Business Lab
Year III
Core Theory IX: Accounting for Managers - II
Core Theory X: Financial Management
Core Theory XI: Research Methodology
Core Lab V: Tally ERP Lab
Core Theory XII: Taxation Law and Practice
Core Theory XIII: Entrepreneurship in Small Business Management
Core Theory XIV: Business Communication
Core Theory XV: Strategic Management
Elective II: Consumer Behaviour / Organisational Development / Investment Management
SEC IV Lab: Business Communication Lab
Additional Programme Components
Elective Courses
2 elective courses(student can choose from 3 choices, with one course each offered in Human Resources, Marketing, and Finance)
Customer Relationship Management
Industrial Relations
Insurance Principles and Practice
Consumer Behaviour
Organisational Development
Investment Management
Skill Enhancement Courses
Practical and application-oriented skill development
Banking Procedures
Excel for Business
Retail Management
Business Communication
Internships / Projects
Industry exposure and experiential learning opportunities
Career Prospects
B.B.A. graduates from KGCAS have built successful careers in corporate firms, service industries, startups, and business consultancies. The programme also equips students with a strong foundation for higher studies in management and prepares aspiring entrepreneurs to launch their own ventures.
Career Opportunities
Higher Studies
MBA
PGDM
M.Com.
Professional Certifications (Digital Marketing, Analytics, HR, etc.)
Eligibility and Admission
Admission is open to candidates who meet the prescribed eligibility criteria as per university and institutional norms. The selection process follows a transparent, merit-based admission framework.
Check-list of enclosures with application