Digital Marketing Lab
Build brands. Drive traffic. Create impact online.
About the Industry Partner — KGM
KGM is an industry training organisation with strong expertise in digital marketing education. Their trainers are active practitioners — professionals who plan and execute live campaigns across Google, Meta, LinkedIn, and YouTube — bringing that real platform experience directly into the classroom. Through their partnership with the Department of Commerce and Management at KGCAS, KGM delivers the full Digital Marketing Lab curriculum across four active semesters, followed by internship facilitation and placement support.
An industry-integrated lab exclusively for BBA and BBA Computer Applications students, run entirely by KGM industry professionals. Students progress through digital marketing fundamentals, social media marketing, web design, SEO, and digital advertising — with hands-on training on Google Ads, Meta Business Suite, GA4, and WordPress — culminating in a capstone campaign project, industry internship, and dedicated placement support.
Industry trainers deliver every session — active campaign managers, not generalists.
Structured path: Digital Fundamentals → Social Media → SEO & Web Design → Paid Advertising & Analytics.
Hands-on training on live platforms from Semester I.
Graduates leave with a campaign portfolio, internship record, and platform certifications.
KGM's network connects students directly with digital marketing agencies and brand teams across India.
Innovation Labs at a Glance
| Semester | Focus Area |
|---|---|
| Semester I | Digital Marketing |
| Semester II | Social Media Marketing |
| Semester III | Web Design and SEO |
| Semester IV | Digital Advertising and Web Analytics |
| Semester V | Industry Internship |
| Semester VI | Placement Support |
Course curriculum
Certifications & Outcomes
Students completing the lab are prepared for industry-recognised certifications, including Google Digital Garage, Google Ads certifications, Meta Blueprint, and HubSpot Content Marketing, communicated at the start of each academic year.